“My Call-Handling Secrets Workshop-in-a-Box gives your staff the knowledge they need to instantly recognize qualified candidates, better weed out tire-kickers, nudge fence-sitters, and handle the toughest questions from decompression prospects responding to your print ads, web site or mail pieces”

Hello, my name is Mark Cooper, and I’m the COO of one of the largest and most successful spinal decompression clinics in the U.S. Over the last 16 years, I’ve spearheaded all the clinic’s marketing efforts and am personally responsible for generating over 21,652 cash-paying decompression patients.

Our marketing has included virtually every type of media you can imagine—from TV to radio, billboards to health fairs, local newspapers to direct mail, public relations blitzes to offsite health screenings, outbound telemarketing campaigns to specialized lead generation web sites… In other words, if it reaches potential prospects, chances are I’ve used it.

And with a budget that has reached over $93,000 a month, I’ve had the luxury of being able to scientifically test and measure individual media like few other practices could ever afford to. So over the years, I’ve learned a lot about what works in patient generation, what doesn’t and why…

But this message isn’t about what media to use, or what ad strategy or offer works best. No, it’s more important than that. It’s about what happens after the media runs… It’s about what happened to Dr. W. and is probably happening to your practice right now. It’s about getting more qualified prospects who call in for information to actually schedule-- and then actually come in for--an appointment.

You see, when a prospective patient calls, they have an expectation—and a real hope—that you can help them get out from underneath their pain. But if yours is like most practices, many, many prospect calls never end up in an appointment being made—or being kept.

In the many workshops and conferences I speak at, I’m always surprised how many physicians erroneously believe that new patient conversion begins when a prospective patient walks through their front door. But the million-dollar decompression practices know the secret: the battle-line really begins when the potential patient first calls your office.

Fact is: it’s that initial connection between a potential patient and your staff where explosive increases in revenue are possible…and where most practices lose more money than they realize. For many, it’s many tens-of-thousands of dollars.

This secret—and it took me a few years to really appreciate it—is directly linked to how well-trained and effective your phone person is in answering prospect calls. The better trained she is, the higher your appointment rate, the better your show-up rate, and the better your start rate. And all this can be accomplished with no increase in the number of in-coming calls.

Would you like to increase your consults by up to 70%? Increase your show-up rates by up to 50%? And then get 30% more consults to agree to start treatment?

You can—and it’s easy when your staff follows my decompression prospect call-handling system. To help you implement it, I’ve put together a new, high octane program guaranteed to lift your new patient scheduling process to a new level of success.

It includes my complete workshop presentation—over 5 hours of video. It’s the same workshop I’ve given all across the country and which attendees have paid up to $1799 to attend… But you only have to invest a small fraction of that cost for my “at home” version…

Pop in the workshop DVDs and you’ll find out:

The #1 reason most practices struggle to schedule new patients...and how to instantly fix this problem

The only thing your new patients are interested in. And I guarantee you're NOT appealing to this one simple need--and it's costing you thousands of dollars a month!

How the "BIG LIE" most gurus teach is holding you back and causing you to waste a ton of money on ineffective marketing and advertising

7 things you must know about each of your new prospective patients if you want to successfully schedule them in

How to position your practice so you can convert more prospective patients into active paying patients—even if you charge higher fees than your competitors!

How to generate more qualified New Patient Appointments than you can shake a stick at—learn how my automatic "New Patient Filtering System” weeds out the tire kickers and almost automatically schedules-in new patients who truly want your care

The one question to ask prospects that can change everything for you instantly—go from being a practice pauper to a wealthy prince with this simple mind shift!

How to make a major impact in your target market in a short period of time without spending a mint on advertising. Once you know this secret, new patient appointments will start pouring in

How to use key scripting concepts to make your appointment book overflow with new patients who hope you order treatment

My step-by-step optimum scripting system. You will instantly (and I do mean instantly) increase your new patient appointments with NO additional advertising budget—with NO EXTRA WORK ON YOUR PART

The 10 biggest scheduling mistakes physicians make—and the simple process that guarantees you’ll never make them again!

How correct new patient scripting will put more money in your pocket from day one—even if your phone person doesn't know squat about decompression therapy or how it works

The 7 elements of effective phone scripting. Miss just one of these elements and you're leaking money—and lots of it

How to get prospects to actually keep their appointments and how to convert them into happy, active, paying patients

A simple, 100% completely automated way to follow up with each and every one of your prospects. (You literally don't have to do a thing!)

How to “read” prospective new patients’ minds over the phone, make more conversions, and gain an unfair advantage over the competition with my exclusive "Patient Obligation" concept. This advice alone is worth the price of the entire program!

And there's much more on these LIVE Call-Handling Secrets Workshop DVDs—they're jam packed with information on how to properly qualify and schedule more new patients into your office!

What you’ll learn when you crack open my step-by-step call-handling manual…

Why you should never “sell” decompression on the phone

What prospects are really thinking—and worrying about—when they call

Whether the doctor should ever field or become involved in a call

What the best days and times to schedule consults are—and when never to schedule

Whether you should follow a set script—or use an outline—and why

My 7 minute rule—break it and see your conversion rates tumble

How to properly align patient and scheduler goals—and why you never want to see 100% conversion

Exactly who should handle your prospect calls—and how to identify, or train, such a person

Whether it’s better to train a veteran or hire a newbie to handle in-coming calls

Whether it’s a good idea to train everyone on staff who answers your phone—the answer may surprise you!

The naked truth about making same-day appointments

How to deal with insurance questions—and whether your staff should ever “fudge” an answer

How, and whether, to do a reminder call. Do it the wrong way and it’ll lower your show-up rate by 50% or more

What kinds of consults-scheduled and show-up percentage rates are realistically achievable—real data from dozens of practices

And here are just a few of the skills and understandings you and your phone person will gain in just a few hours of training:

How to listen, and when to talk

When “I don’t know” is the best response

When and how to draw a line-in-the-sand with a caller

How to properly talk the reluctant—but qualified—into an appointment

The one thing that should be on your desk before you answer a call—and no, it’s nothing on paper

How to maintain control of the call—and get it back if you lose it!

How to give a “mini-consult”—and why it’s vitally important to your success

When to ask a prospect for intake information

When and exactly how to collect insurance information

Why deferring to the doctor is key to scheduling-in a prospective patient

How to respond if you suspect your answer to a prospect’s question will likely be viewed negatively—is honesty the best policy?

When, why and how to push away an otherwise interested prospect

How you can get your entire staff to “buy into” the new program

How to answer the 9 big “stumper” questions that often derail a conversion

Plus you’ll find operational and system advice that is crucial to conversion success. Such as:

Importance of a medication sheet to a smooth running practice

Establishment and rationale behind “standing orders”

How to institute a “call log” that easily and simply collects data that helps you better manage your practice—this month and in out-going months

Establishing and communicating “patient obligations”—what they are and how they affect conversions and starts

Tips and techniques you can use to goose show-ups, on-times and conversions

And the one thing you need to institutionalize in order to boost no-cost referrals

What you’ll receive when you order my Decompression Call Handling Secrets package:

Order now and get my:

101 page New Patient Coordinator Training Manual. Inside, I’ve crammed all the information needed to guide your call-handler from ineffective newbie, to certified coordinator in just a few short hours

4 training DVDs. Over 5 hours of material from my live workshop. Orientation section takes any employee through the entire training process

The actual phone script used in some of the most successful offices in the country. We use this exact script every day in our office. It works like gang-busters. And there’s no hard sell. And no shaving the truth.

 

Answer sheets that cover virtually every question your staff is most likely to encounter when fielding a prospect call. No more fumbling around for an answer. Easy to memorize or paraphrase.

 

List of stumpers. To make this list, the questions had to stump me the first time I heard them. Every question that’s difficult to answer is on this list. Also included is how I feel the question is best answered

Four page special report on how to improve your new patient show up rates. My New Patient Obligation system will raise your show up rates by over 20%, guaranteed!

My Patient Assurance System. This system guides your staff through the toughest of insurance and cost related questions. It allows sincere and honest answers that will ease the patient’s mind and have them relax and feel comfortable enough to schedule an appointment. (This alone is worth the price of the whole package)

Plus, order your Decompression Call Handling Secrets package
now—and I’ll also send you these bonuses! But you must order today!

My actual Call Log and Agenda sheet. This single sheet guides all prospect calls. Follow it, and you’ll increase your scheduled appointments by 50% or more!

My Marketing Dashboard Stat tracker. In the past this program sold for $179.00. It contains the Excel spreadsheet I use to track results. This system takes only three minutes of your staff’s time each day and all calculations are computed automatically. This one system guides all my marketing plans and will guide yours too!

Certificate good for one free Shopper Call. Schedule it anytime within 30 days and one of my shoppers will call your office as a prospect. Hear exactly how your call-handler fields the call in a CD I’ll send you afterwards—as well as a written report on ways to improve her effectiveness. Worth much more than the $49 I ordinarily charge for this service.

New Patient Coordinator Certification Exam. Test your call handler with this done-for-you quiz. Reinforces key principles of the Manual as well as quickly isolates areas of needed review. Value of $29.

If you attended one of my live seminars and had to buy the bonus material, you’d spend well over $2000. But if you order today, you’ll get all the components listed above—the DVDs, the Manual, the Stat Tracker, the Call Log, the Shopper Certificate, and the Certification Exam for only $397!